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sooo
Posts: 1 | Points: 14182 | Last online: 04.23.2018
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    • sooo has written a new blog article "Nike Roshe Run Womens" Today

      For the purposes of this history, I’ll focus on the running shoes since the Nike Air technology was originally built for competitive track athletes. It’s also important to emphasize how Nike marketed the extra cushioning as a good thing for all runners. This claim has proved to be rather dubious in recent years. Experts say shoe companies like Nike are to blame.

      “Part of the problem is the shoe industry as a whole does a really horrible job of matching footwear to feet,” physical therapist and biomechanics expert Jay Dicharry, told The Atlantic last year. “All the methods used to fit feet to shoes don’t really hold up as valid ways to classify runners and to match shoes.”

      Along those lines, the Nike Air Presto Feminino main thrust of Air Max innovation boiled down to the grand American ideal that more means better. This philosophy is wonderfully Adidas Eqt Support Adv Mujer expressed in the now iconic Air Max ads from the 1990s. Even the aesthetic of simple black text on stark white backgrounds emphasizes Adidas ZX Flux Damen Blumen that simple but bold formula. You can see this Madison Avenue tradition as far back as the Mad Men-era Volkswagen ads and continues to this day with pretty much every Apple ad in the past ten years.

      The “Even More” concept evolved from there in absurd new ways. While the original Air Max from 1987 brought more visible air volume into the mix, subsequent brought brought both more visibility and more volume. The Air Max 90 (pictured above to the left) included a slightly larger air pack and a very slightly bigger window. Ditto for the Air Max IV, also known as the Air Max BW (pictured above to the right). The colloquial “BW” refers to “Big Window,” since the window into the air is... extra big.

      It gets Adidas ZX Flux Womens Black crazier from here on out. In 1991, the same year of the Air Max BW, Nike came out with the Air Max 180 featuring an “Air-Sole to Nike Roshe Run Womens outsole with no interruptions.” In other words, you could see the sack of air cushioning from the bottom of the shoe as well as the side.

      Then came the Air Max 93 with visible air that wrapped around the whole heel of the shoe. This pouch looks like a more symmetrical Millennium Falcon.

      It does look very cool, and I would’ve died to own a pair like the rich kids in my fifth grade class. But did the Air Max technology really make them run faster and jump higher? Nike didn’t exactly say.

      Instead, they made a kitschy commercial starring Quincy Watts, an American runner who’d just won two gold medals at the 1992 Olympics in Barcelona. He was not wearing the Air Max 93 sneakers when he won, of course. But Nike Roshe Run Dames he looks very bouncy in the commercial which features an off-color joke about a “super-cushioned wife.” (She’s an overweight opera Nike Roshe Run Femme singer.)

    • sooo has written a new blog article "Nike Internationalist Femme" Today

      For the purposes of this history, I’ll focus on the running shoes since the Nike Air technology was originally built for competitive track athletes. It’s also important to emphasize how Nike marketed the extra cushioning as a good thing for all runners. This claim has proved to be rather dubious in recent years. Experts say shoe companies like Nike are to blame.

      “Part of the problem is the shoe industry as a whole does a really horrible job of matching footwear to feet,” Adidas Stan Smith Femme physical therapist and biomechanics expert Jay Dicharry, told The Atlantic last year. “All the methods used to fit feet to shoes don’t really hold up as Nike Air Max 97 Femme valid ways to classify runners and to match shoes.”

      Along those lines, the main thrust of Air Max innovation boiled down to the grand American ideal that more means better. This philosophy is wonderfully expressed in the now iconic Air Max ads from the 1990s. Even the aesthetic of simple black text on stark white backgrounds emphasizes that simple but bold formula. You can see this Madison Avenue tradition as far back as the Mad Men-era Volkswagen ads and continues to this day with pretty much every Apple ad in the past ten years.

      The “Even More” concept evolved from there in absurd new ways. While the original Air Max from 1987 brought more visible air volume into the mix, Nike Air Zoom Pegasus 34 Womens subsequent brought brought both more visibility and more volume. The Air Max 90 (pictured above to the left) included a slightly larger air pack and a Nike Roshe Run Dames very slightly bigger window. Ditto for the Air Max IV, also known as the Air Max BW (pictured above to the right). The colloquial “BW” refers to “Big Window,” since the window into the air is... extra big.

      It gets crazier from here on out. In 1991, the same year of the Air Max BW, Nike came out with the Air Max 180 featuring an “Air-Sole to outsole with no interruptions.” In other words, you could see the sack of air cushioning from the bottom of the shoe as well as the side.

      Then came the Air Max 93 with visible air that wrapped around the whole heel of the shoe. This pouch looks like a more symmetrical Millennium Falcon.

      It does look very cool, and I would’ve died to own a pair Nike Internationalist Femme like the rich kids in my fifth grade class. But did the Air Max technology really make them run faster and jump higher? Nike didn’t exactly Nike Air Vapormax Womens say.

      Instead, they made a kitschy commercial starring Quincy Watts, an American runner who’d just won two gold medals at the 1992 Olympics in Barcelona. He was not wearing the Air Max 93 sneakers when he won, of course. But he looks very bouncy in the commercial which features an off-color joke about a “super-cushioned wife.” (She’s an overweight opera singer.)

    • sooo has written a new blog article "Adidas ZX Flux Womens" Today

      For the Adidas Eqt Support Adv Womens purposes of this history, I’ll focus on the running shoes since the Nike Air technology was originally built for competitive track athletes. Adidas ZX Flux Damen It’s also important to emphasize how Nike marketed the extra cushioning as a good thing for all runners. This claim has proved to be rather dubious in recent years. Experts say shoe companies like Nike are to blame.

      “Part of the problem is the shoe industry as a whole does a really horrible job of matching footwear to feet,” physical therapist and biomechanics expert Jay Dicharry, told The Atlantic last year. “All the methods used to fit feet to shoes don’t really hold up as valid ways to classify runners and to match shoes.”

      Along those lines, the main thrust of Air Max innovation boiled down to the grand American ideal that more means better. This philosophy is wonderfully expressed in the now iconic Air Max ads from the 1990s. Even the aesthetic of simple black text on stark white backgrounds emphasizes that simple but Nike Roshe Run Femme bold formula. You can see this Madison Avenue tradition as far back as the Mad Men-era Volkswagen ads and continues to this day with pretty much Nike Air Max 97 Mujer every Apple ad in the past ten years.

      The “Even More” concept evolved from there in absurd new ways. While the original Air Max from 1987 brought more visible air volume into the mix, subsequent brought brought both more visibility and more volume. The Air Max 90 (pictured above to the left) included a slightly larger air pack and a very slightly bigger window. Ditto for the Air Max IV, also known as the Air Max BW (pictured above to the right). The colloquial “BW” refers to “Big Window,” since the window into the air is... extra big.

      It gets crazier from here on out. In 1991, the same year of the Air Max BW, Nike came out with the Air Max 180 featuring an “Air-Sole to outsole with no Asics Gel Lyte 5 Womens interruptions.” In other words, you could see the sack of air cushioning from the bottom of the shoe as well as the side.

      Then came the Air Max Adidas ZX Flux Womens 93 with visible air that wrapped around the whole heel of the shoe. This pouch looks like a more symmetrical Millennium Falcon.

      It does look very cool, and I would’ve died to own a pair like the rich kids in my fifth grade class. But did the Air Max technology really make them run faster and jump higher? Nike didn’t exactly say.

      Instead, they made a kitschy commercial starring Quincy Watts, an American runner who’d just won two gold medals at the 1992 Olympics in Barcelona. He was not wearing the Air Max 93 sneakers when he won, of course. But he looks very bouncy in the commercial which features an off-color joke about a “super-cushioned wife.” (She’s an overweight opera singer.)

    • sooo has written a new blog article "Adidas NMD Femme" 04.20.2018

      Years ahead of the release of the Air Max 360, a pair of Nike sales reps visited sponsored athletes at Stanford University to see which of its latest running shoes they liked best. Stanford head coach Vin Lananna Adidas ZX Flux Damen Schwarz welcomed them with sobering news: His athletes performed best when they trained barefoot.

      This Adidas NMD Damen anecdote appears in Born to Run, a book by barefoot running enthusiast Christopher McDougall. Adidas ZX 700 Damen The author talked to legendary runners from cultures around the world, including the Tarahumara of Mexico who run hundred-mile races wearing nothing but loose rags and thin leather sandals. Speaking to experts on the human body, McDougall found that the last 20th-century fad in super-cushioned shoes actually correlated with an increase in injuries.

      “A lot of foot and knee injuries currently plaguing us are caused by people running with shoes that actually make our feet weak, cause us to over-pronate (ankle rotation) and give us knee problems,” Dr. Daniel Lieberman, a professor of human evolutionary biology at Harvard, told the author. “Until 1972, Nike Roshe Run Damen Blumen when the modern athletic shoe was invented, people ran in very thin-soled shoes, had strong Nike Air Max Thea Mujer feet and had a much lower incidence of knee injuries.”

      Amidst a flurry of reports like this, barefoot running—as well as shoes that simulate the experience—took the world by storm. After the top athletes in America told Nike they were maxed out on gimmicky features, Nike decided to launch an entire new line of running shoes that emphasized everything that Air Max was not.

      So Nike did its research and came out with the next big thing: Nike Free. It’s a shoe designed for minimal cushioning and maximum flexibility. (It’s like taking the Air Max 360 and sucking out all the air.) What’s more is that the design comes in gradients, with a numbered naming system to indicate how much cushioning the shoes provide. The Nike Free 3.0 is most like running Adidas NMD Femme barefoot, and the now discontinued Nike Free 7.0 offered more cushioning. That’s the original Nike Cortez Womens Nike Free 5.0 V6 above.

      “We found pockets of people all over the globe who are still running barefoot, and what you find is that, during propulsion and landing, they have far more range of motion in the foot and engage more of the toe,” Jeff Pisciotta, a senior researcher at the Nike Sports Research Lab, told McDougall. “Their feet flex, spread, splay and grip the surface, meaning you have less pronation and more distribution of pressure.”

    • sooo has written a new blog article "Nike Free 7.0 offered more cushioning" 04.20.2018

      Years ahead of the release of the Air Max 360, a pair of Nike sales reps visited sponsored athletes at Stanford University to see which of its latest running shoes they liked best. Stanford head coach Vin Lananna welcomed them with sobering news: His athletes performed best when they trained barefoot.

      This anecdote appears in Born to Run, a book by barefoot running enthusiast Christopher McDougall. The author Adidas Superstar Mujer Blancas talked to legendary runners from cultures around the world, including the Nike Air Vapormax Dames Tarahumara of Mexico who run hundred-mile races wearing nothing but loose rags and thin leather sandals. Speaking to experts on the human body, McDougall found that the last 20th-century fad in super-cushioned shoes actually correlated with an increase in injuries.

      “A lot of foot and knee injuries currently plaguing us are caused by people running with shoes that actually make our feet weak, cause us to over-pronate (ankle rotation) and give us knee problems,” Dr. Daniel Lieberman, a professor of human evolutionary biology at Harvard, told the author. “Until 1972, when the modern athletic shoe was invented, people ran in very thin-soled shoes, had strong feet and had a much lower incidence of knee injuries.”

      Amidst a flurry of reports like this, barefoot Nike Air Max 2017 Damen running—as well as shoes that simulate the experience—took the world by Nike Roshe Run Damen storm. After the top athletes in America told Nike they were maxed out on gimmicky features, Nike decided to launch an entire new line of running shoes that emphasized everything that Air Max was not.

      So Nike did its research and came out with the next big thing: Nike Free. It’s a shoe designed for minimal cushioning and maximum flexibility. (It’s like taking the Air Max 360 and sucking out all the air.) What’s more is that the design comes in gradients, with a numbered naming system to indicate how much cushioning the shoes provide. The Nike Free 3.0 is most like running barefoot, and the now discontinued Nike Free 7.0 offered more cushioning. That’s the original Nike Free 5.0 V6 Nike Roshe Run Womens above.

      “We found pockets of people all over the globe who are still running Nike Air Max 1 Damen barefoot, and what you find is that, during propulsion and landing, they have Nike Roshe Run Womens far more range of motion in the foot and engage more of the toe,” Jeff Pisciotta, a senior researcher at the Nike Sports Research Lab, told McDougall. “Their feet flex, spread, splay and grip the surface, meaning you have less pronation and more distribution of pressure.”

    • sooo has written a new blog article "Asics Gel Lyte 3 Mujer" 04.20.2018

      Years ahead of the release of the Air Max 360, a pair of Nike sales reps visited sponsored athletes at Stanford University to see which of its latest running shoes they liked best. Stanford head coach Vin Lananna welcomed them with sobering news: His athletes Nike Air Max 90 Mujer performed best when they trained barefoot.

      This anecdote appears in Born to Run, Adidas ZX Flux Womens a book by barefoot running enthusiast Christopher McDougall. The author talked to legendary runners from cultures around the world, including the Tarahumara of Mexico who run hundred-mile races wearing nothing but loose rags and thin leather sandals. Speaking to experts on the human body, McDougall found that the last 20th-century fad in super-cushioned shoes actually correlated with an increase in injuries.

      “A lot of foot and knee injuries currently plaguing us are caused by people running with shoes that actually make our feet weak, cause us to over-pronate (ankle rotation) and give us knee problems,” Dr. Daniel Lieberman, a professor of human evolutionary biology Nike Roshe Run Womens at Harvard, told the author. “Until 1972, when the modern athletic shoe was invented, Adidas Gazelle Mujer people ran in very thin-soled shoes, had strong feet and had a much lower incidence Nike Air Presto Mujer of knee injuries.”

      Amidst a flurry of reports like this, barefoot running—as well as shoes that simulate the experience—took the world by storm. After the top athletes in America told Nike they were maxed out on gimmicky features, Nike decided to launch an entire new line of running shoes that emphasized everything that Air Max was not.

      So Nike did its research and came out with the next big thing: Nike Free. It’s a shoe designed for minimal cushioning and maximum flexibility. (It’s like taking the Air Max 360 and sucking out all the air.) What’s more is that the design comes in gradients, with a numbered naming system to indicate how much cushioning the shoes Adidas Eqt Support Adv Mujer provide. The Nike Free 3.0 is most like running barefoot, and the now discontinued Asics Gel Lyte 3 Mujer Nike Free 7.0 offered more cushioning. That’s the original Nike Free 5.0 V6 above.

      “We found pockets of people all over the globe who are still running barefoot, and what you find is that, during propulsion and landing, they have far more range of motion in the foot and engage more of the toe,” Jeff Pisciotta, a senior researcher at the Nike Sports Research Lab, told McDougall. “Their feet flex, spread, splay and grip the surface, meaning you have less pronation and more distribution of pressure.”

    • sooo has written a new blog article "Asics Gel Lyte 5 Dam" 04.20.2018

      Years ahead of the release of the Air Max 360, a pair of Nike sales reps visited sponsored athletes at Stanford University to see which of its latest running shoes they liked best. Stanford head coach Vin Lananna welcomed them with Adidas NMD Womens sobering news: His athletes performed best when they trained Adidas Gazelle Womens barefoot.

      This anecdote appears in Born to Run, a book by barefoot running Nike Air Huarache Dames enthusiast Christopher McDougall. The author talked to legendary runners from cultures around the world, including the Tarahumara of Mexico who run hundred-mile races wearing nothing but loose rags and thin leather sandals. Speaking to experts on the human body, McDougall found that the last 20th-century fad in super-cushioned shoes actually correlated with an increase in injuries.

      “A lot of foot and knee injuries currently plaguing us are caused by people running with shoes that actually make our feet weak, cause us to over-pronate (ankle rotation) and give us knee problems,” Dr. Daniel Lieberman, a professor of human evolutionary biology at Harvard, told the author. “Until 1972, when the Asics Gel Quantum 360 Femme modern athletic shoe was invented, people ran in very thin-soled shoes, Asics Gel Lyte 5 Dam had strong feet and had a much lower incidence of knee injuries.”

      Amidst a flurry of reports like this, barefoot running—as well as shoes that simulate the experience—took the world by storm. After the top athletes in America told Nike they were maxed out on gimmicky features, Nike decided to launch an entire new line of running shoes that emphasized everything that Air Max was not.

      So Nike did its research and came out with the next big thing: Nike Free. It’s a shoe designed for minimal cushioning and maximum flexibility. (It’s like taking the Air Max 360 and sucking out all the air.) What’s more is that the design comes in gradients, with a numbered naming system to indicate how much cushioning the shoes provide. The Nike Free 3.0 is most like running Nike Air Presto Mujer barefoot, and the now discontinued Nike Free 7.0 offered more cushioning. Nike Air Max 98 Femme That’s the original Nike Free 5.0 V6 above.

      “We found pockets of people all over the globe who are still running barefoot, and what you find is that, during propulsion and landing, they have far more range of motion in the foot and engage more of the toe,” Jeff Pisciotta, a senior researcher at the Nike Sports Research Lab, told McDougall. “Their feet flex, spread, splay and grip the surface, meaning you have less pronation and more distribution of pressure.”

    • sooo has written a new blog article "sics Gel Lyte 3" 04.20.2018

      Years ahead of the release of the Air Max 360, a pair of Nike sales reps visited Nike Air Zoom Pegasus 33 Mujer sponsored athletes at Stanford University to see which of its latest running shoes they liked best. Stanford head coach Vin Lananna welcomed them with sobering news: His athletes performed best when they trained barefoot.

      This anecdote appears in Born to Run, a book by barefoot running enthusiast Christopher McDougall. The author talked to legendary runners from cultures around the world, including the Tarahumara of Mexico who run hundred-mile races wearing nothing but loose rags and thin leather sandals. Speaking to experts on the human body, McDougall found that the last 20th-century fad in super-cushioned shoes actually correlated with an increase in injuries.

      Asics Gel Lyte 3 Femme “A lot of foot and knee injuries currently plaguing us are caused by people running with shoes that actually make our feet weak, cause us to over-pronate (ankle rotation) and Adidas Gazelle Womens give us knee problems,” Dr. Daniel Lieberman, a professor of human evolutionary biology at Harvard, told the author. “Until 1972, when the modern athletic shoe was invented, people ran in very thin-soled shoes, had strong feet and had a much lower incidence of knee injuries.”

      Amidst a flurry of reports like this, barefoot running—as well as shoes that simulate the experience—took the world by storm. After the top athletes in America told Nike they were maxed out on gimmicky features, Nike decided to launch an entire new line of running shoes that emphasized everything that Air Max was not.

      So Nike did its research and came out with the next big thing: Nike Air Pegasus 83 HombreNike Free. It’s a shoe designed for minimal cushioning and maximum flexibility. Nike Air Max 90 Damen (It’s like taking the Air Max 360 and sucking out all the air.) What’s more is that the design comes in gradients, with a numbered naming system to indicate how much cushioning the shoes provide. The Nike Free 3.0 is most like running barefoot, and the now discontinued Nike Free 7.0 offered more cushioning. That’s the original Nike Free 5.0 V6 above.

      “We found pockets of people all over the globe who are still running barefoot, and what you find is that, during propulsion and landing, they have far more range of motion in the foot and engage more of the toe,” Jeff Pisciotta, a senior researcher at the Nike Sports Research Lab, told McDougall. “Their feet flex, spread, splay and grip the surface, meaning you have less pronation and more distribution Nike Air Max Classic BW Mujer of pressure.”

    • sooo has written a new blog article "Adidas ZX Flux Femme Noir" 04.20.2018

      Years ahead of the release of the Air Max 360, a pair of Nike sales reps visited sponsored athletes at Stanford University to see which of its latest running shoes they liked best. Stanford head coach Vin Lananna welcomed them with sobering news: His athletes performed best when they trained barefoot.

      This anecdote appears in Born to Run, a book by barefoot running enthusiast Christopher Nike Air Zoom Spiridon Womens McDougall. The author talked to legendary runners from cultures around the world, including the Tarahumara of Mexico who run hundred-mile races wearing nothing but loose rags and thin leather sandals. Speaking to experts on the human body, McDougall found that the last 20th-century fad in super-cushioned shoes actually correlated with an increase in injuries.

      “A lot of foot and knee injuries currently plaguing us are caused by people running with Nike Air Presto Womens shoes that actually make our feet weak, cause us to over-pronate (ankle rotation) and give us knee problems,” Dr. Daniel Lieberman, a professor of human evolutionary biology at Harvard, told the author. “Until 1972, when the modern athletic shoe was invented, people ran in very thin-soled shoes, had strong feet and had a much lower incidence of knee injuries.”

      Amidst a flurry of reports like this, barefoot running—as well Adidas Adilette Slides Damen as shoes that Adidas ZX Flux Femme Noir simulate the experience—took the world by storm. After the top athletes in America told Nike they were maxed out on gimmicky features, Nike decided to launch an entire new line of running shoes that emphasized everything that Air Max was not.

      So Nike did its research and came out with the next big thing: Nike Free. It’s a shoe designed for minimal cushioning and maximum flexibility. (It’s like taking the Air Max 360 and sucking out all the air.) What’s more is that the design comes in gradients, with a numbered naming system to indicate how much cushioning the shoes provide. The Nike Free 3.0 is most like running barefoot, and the now discontinued Nike Air Max Thea Dam Nike Free 7.0 offered more cushioning. That’s the original Nike Free 5.0 V6 above.

      “We found pockets of people all over the globe who are still running barefoot, and what you Nike Air Max 90 Womens find is that, during propulsion and landing, they have far more range of motion in the foot and engage more of the toe,” Nike Air Zoom Pegasus 34 Womens Jeff Pisciotta, a senior researcher at the Nike Sports Research Lab, told McDougall. “Their feet flex, spread, splay and grip the surface, meaning you have less pronation and more distribution of pressure.”

    • sooo has written a new blog article "Asics Gel Lyte 5 Femme" 04.20.2018

      Years ahead of the release of the Air Max 360, a pair of Nike sales reps visited sponsored athletes at Stanford University to see which of its latest running shoes they liked best. Stanford head coach Vin Lananna welcomed them with sobering news: His athletes performed best when they trained barefoot.

      This anecdote appears in Born to Run, a book by barefoot running enthusiast Christopher McDougall. The author talked to legendary runners Nike Air Max 97 Mujer from cultures around the world, including the Tarahumara of Mexico who run Nike Air Max 90 Damen hundred-mile races wearing nothing but loose rags and thin leather sandals. Speaking to Nike Air Max 90 Womens Pink experts on the human body, McDougall found that the last 20th-century fad in super-cushioned shoes actually correlated with an increase in injuries.

      “A lot of foot and knee injuries currently plaguing us are caused by people running with shoes that actually make our feet weak, cause us to over-pronate (ankle rotation) and give us knee problems,” Dr. Daniel Lieberman, a professor of human evolutionary biology at Harvard, told the author. “Until 1972, when the modern athletic shoe was invented, people ran in very thin-soled shoes, had strong feet and had a much lower incidence of knee injuries.”

      Amidst a flurry of reports like this, barefoot running—as well as shoes Asics Gel Quantum 360 Femme that simulate the experience—took the world by storm. After the top athletes in America Asics Gel Lyte 5 Femme told Nike they were maxed out on gimmicky features, Nike decided to launch an entire new line of running shoes that emphasized everything that Air Max was not.

      So Nike did its research and came out with the next big thing: Nike Free. It’s a shoe designed for minimal cushioning and maximum flexibility. (It’s like taking the Air Max 360 and sucking out all the air.) What’s more is that the design comes in gradients, with a numbered naming system to indicate how much cushioning the shoes provide. The Nike Free 3.0 is most like running barefoot, and the now discontinued Nike Free 7.0 offered more cushioning. That’s the original Nike Free 5.0 V6 above.

      “We found pockets of people all over the globe who are still running barefoot, and what you find Nike Air Max 2017 Femme is that, during propulsion and landing, they have far more range of motion in the foot Nike Cortez Femme and engage more of the toe,” Jeff Pisciotta, a senior researcher at the Nike Sports Research Lab, told McDougall. “Their feet flex, spread, splay and grip the surface, meaning you have less pronation and more distribution of pressure.”

    • sooo has written a new blog article "Nike Air Max 95 Femme[" 04.19.2018

      By the greedy ‘80s, the Air Force 1 and original Air Jordan sneakers had taken over the world of basketball. Nike had also cultivated its image as an edgy brand—so much so that after the NBA banned the original Air Jordans for not meeting its coloring guidelines, Nike actually paid Michael Jordan’s fines as long as he kept wearing them on the court. But the company continued to innovate and take Nike Air technology to new levels.

      Nike became Asics Gel Quantum 360 Damen a billion dollar company in 1986, around the same time that it was putting the finishing touches on a massive upgrade to its line of air-cushioned shoes. The following year, the company released the Air Max 1 running shoe, featuring a much Adidas Gazelle Mujer larger air pouch and a little window into the cushion on the side of the heel.

      This involved a little bit of reengineering. What had been a thin, foot-shaped container for the air cushion would be redesigned to resemble a squished Klingon starship, the edges of which held the visible air. In the middle, there was a beefy pouch with supports for primary cushioning. This concept would become a defining brand for Nike, especially in terms of establishing the company’s superiority in technology-driven design. The air wasn’t just visible either; you could poke the packet of gas and feel the bounce.

      Air Max shoes put the technology on display without offering too many clues about how it worked. (It’s honestly just a polyurethane pouch filled with inert gas.) That simplicity remained key to the overall design. The original Nike Air Max I, Nike Air Zoom Pegasus 33 Femme designed by the now-legendary Air Max maestro Tinker Haven Hatfield, established a formula that would help Nike bring in billions of dollars in the decade after it was introduced.

      “The shoe was designed to breathe, be flexible and fit well but the Nike Air Max 95 Femme fact it had the air window in the sole and the frame color around it meant it looked a lot different than other shoes in its day,” Hatfield told The Guardian a couple years ago, speaking about the Air Max line. “It was easy to recolor it and do it over and over again, it wasn’t overdesigned.”

      The evolution of the Air Max lineup hinged on a pretty straightforward set of design principles for the next decade. The sneaker was not only marketed as extra air-filled but also rather unique yet personalized, since each model came in multiple different colorways with new releases. Nike changed the Nike Air Zoom Pegasus 33 Dam shape and composition of the Air Max technology over the years, selling the public on the feigned innovation that came with each subsequent generation of Air Max sneakers.

      That said, the principle of air cushioning being a one-size-fits-all solution Nike Air Max 2017 Womens to comfort and performance is pervasive in the company’s marketing strategy. The “Strangely scientific” tagline in this 1994 commercial for Air Max 2.

    • sooo has written a new blog article "Nike Air Max 95 Femme[" 04.19.2018

      By the greedy ‘80s, the Air Force 1 and original Air Jordan sneakers had taken over the world of basketball. Nike had also cultivated its image as an edgy brand—so much so that after the NBA banned the original Air Jordans for not meeting its coloring guidelines, Nike actually paid Michael Jordan’s fines as long as he kept wearing them on the court. But the company continued to innovate and take Nike Air technology to new levels.

      Nike became Asics Gel Quantum 360 Damen a billion dollar company in 1986, around the same time that it was putting the finishing touches on a massive upgrade to its line of air-cushioned shoes. The following year, the company released the Air Max 1 running shoe, featuring a much Adidas Gazelle Mujer larger air pouch and a little window into the cushion on the side of the heel.

      This involved a little bit of reengineering. What had been a thin, foot-shaped container for the air cushion would be redesigned to resemble a squished Klingon starship, the edges of which held the visible air. In the middle, there was a beefy pouch with supports for primary cushioning. This concept would become a defining brand for Nike, especially in terms of establishing the company’s superiority in technology-driven design. The air wasn’t just visible either; you could poke the packet of gas and feel the bounce.

      Air Max shoes put the technology on display without offering too many clues about how it worked. (It’s honestly just a polyurethane pouch filled with inert gas.) That simplicity remained key to the overall design. The original Nike Air Max I, Nike Air Zoom Pegasus 33 Femme designed by the now-legendary Air Max maestro Tinker Haven Hatfield, established a formula that would help Nike bring in billions of dollars in the decade after it was introduced.

      “The shoe was designed to breathe, be flexible and fit well but the Nike Air Max 95 Femme fact it had the air window in the sole and the frame color around it meant it looked a lot different than other shoes in its day,” Hatfield told The Guardian a couple years ago, speaking about the Air Max line. “It was easy to recolor it and do it over and over again, it wasn’t overdesigned.”

      The evolution of the Air Max lineup hinged on a pretty straightforward set of design principles for the next decade. The sneaker was not only marketed as extra air-filled but also rather unique yet personalized, since each model came in multiple different colorways with new releases. Nike changed the Nike Air Zoom Pegasus 33 Dam shape and composition of the Air Max technology over the years, selling the public on the feigned innovation that came with each subsequent generation of Air Max sneakers.

      That said, the principle of air cushioning being a one-size-fits-all solution Nike Air Max 2017 Womens to comfort and performance is pervasive in the company’s marketing strategy. The “Strangely scientific” tagline in this 1994 commercial for Air Max 2.

    • sooo has written a new blog article "Nike Air Max Thea Womens" 04.19.2018

      By the greedy ‘80s, the Air Force 1 and original Air Jordan sneakers had taken over the world of basketball. Nike had also cultivated its image as an edgy brand—so much so that after the NBA banned the original Air Jordans for not meeting Adidas Gazelle Femme its coloring guidelines, Nike actually paid Michael Jordan’s fines as long as he kept wearing them on the court. But the company continued to innovate and take Nike Air technology to new levels.

      Nike became a billion dollar company in 1986, around the same time that Nike Air Vapormax Damen it was putting the finishing touches on a massive upgrade to its line of air-cushioned shoes. The following year, the company released the Air Max 1 running shoe, featuring a much larger air pouch and a little window into the cushion on the side of the heel.

      This involved a little bit of reengineering. What had been a thin, foot-shaped container for the air cushion would be redesigned to resemble a squished Klingon starship, the edges of which held the visible air. In the middle, there was a beefy pouch with supports for primary cushioning. This concept would Nike Roshe Run Femme become a defining brand for Nike, especially in terms of establishing the company’s superiority in technology-driven design. The air wasn’t just visible either; you could poke the packet of gas and feel the bounce.

      Air Max shoes put the technology on display without Adidas NMD Mujer offering too many clues about how it worked. (It’s honestly just a polyurethane pouch filled with inert gas.) That simplicity remained key to the overall design. The original Nike Air Max I, designed by the now-legendary Air Max maestro Tinker Haven Hatfield, established a formula that would help Nike bring in billions of dollars in the decade after it was introduced.

      “The shoe was designed to breathe, be flexible and fit well but the fact it had the air window in the sole and the frame color around it meant it looked a lot different than other shoes in its day,” Nike Air Max Thea Womens Hatfield told The Guardian a couple years ago, speaking about the Air Max line. “It was easy to recolor it and do it over and over again, it wasn’t overdesigned.”

      The evolution of the Air Max lineup hinged on a pretty straightforward set of design principles for the Nike Air Max 2017 Dames next decade. The sneaker was not only marketed as extra air-filled but also rather unique yet personalized, since each model came in multiple different colorways with new releases. Nike changed the shape and composition of the Air Max technology over the years, selling the public on the feigned innovation that came with each subsequent generation of Air Max sneakers.

      That said, the principle of air cushioning being a one-size-fits-all solution to comfort and performance is pervasive in the company’s marketing strategy. The “Strangely scientific” tagline in this 1994 Adidas ZX Flux Femme Noir commercial for Air Max 2.

    • sooo has written a new blog article "Adidas Superstar Femme Noir" 04.19.2018

      By the greedy ‘80s, the Air Force 1 and original Air Jordan sneakers had taken over the world of basketball. Nike had also cultivated its image as an edgy brand—so much so that Nike Air Force 1 High Mujerafter the NBA banned the original Air Jordans for not meeting its coloring guidelines, Nike actually paid Michael Jordan’s fines as long as he kept wearing them on the court. But the company continued to innovate and take Nike Air technology to new levels.Adidas NMD Mujer

      Nike became a billion dollar company in 1986, around the same time that it was putting the finishing touches on a massive upgrade to its line of air-cushioned shoes. The following year, the company released the Air Max 1 running shoe, featuring a much larger air pouch and a little window into the cushion on the side of the heel.

      This involved a little bit of reengineering. What had been a thin, foot-shaped container for the air cushion would be redesigned to resemble a squished Klingon starship, the edges of which held the visible air. In the middle, there was a beefy pouch Nike Air Presto Damen with supports for primary cushioning. This concept would become a defining brand for Nike, especially in terms of establishing the company’s superiority in technology-driven design. The air wasn’t just visible either; you could poke the packet of gas and Nike Internationalist Femme feel the bounce.

      Air Max shoes put the technology on display without offering too many clues about how it worked. (It’s honestly just a polyurethane pouch filled with inert gas.) That simplicity remained key to the overall design. The original Nike Air Max I, designed by the now-legendary Air Max maestro Tinker Haven Hatfield, established a formula that would help Nike bring in billions of dollars in the decade after it was introduced.

      “The shoe was designed to breathe, be flexible and fit well but the fact it had the air window in the sole and the frame color around it meant it Nike Roshe Run Femme looked a lot different than other shoes in its day,” Hatfield told The Guardian a couple years ago, speaking about the Air Max line. “It was easy to recolor it and do it over and over again, it wasn’t overdesigned.”

      The evolution of the Air Max lineup Adidas Superstar Femme Noir hinged on a pretty straightforward set of design principles for the next decade. The sneaker was not only marketed as extra air-filled but also rather unique yet personalized, since each model came in multiple different colorways with new releases. Nike changed the shape and composition of the Air Max technology over the years, selling the public on the feigned innovation that came with each subsequent generation of Air Max sneakers.

      That said, the principle of air cushioning being a one-size-fits-all solution to comfort and performance is pervasive in the company’s marketing strategy. Nike Internationalist Dam The “Strangely scientific” tagline in this 1994 commercial for Air Max 2.

    • sooo has written a new blog article "Adidas Gazelle Dam" 04.19.2018

      By the greedy ‘80s, the Air Force 1 and original Air Jordan sneakers had taken over the world of basketball. Nike had also cultivated its image as an edgy brand—so much so that after the NBA banned the original Air Jordans for not meeting its coloring guidelines, Nike actually paid Nike Air Huarache Womens Michael Jordan’s fines as long as he kept wearing them on the court. But the company continued to innovate and take Nike Air technology to new levels.

      Nike became a billion dollar company in 1986, around the same time that it was putting the Nike Air Max 2016 Femme finishing touches on a massive upgrade to its line of air-cushioned shoes. The following year, the company released the Air Max 1 running shoe, featuring a much larger air pouch and a little window into the cushion on the side of the heel.

      This involved a little bit of reengineering. What had been a thin, foot-shaped container for the air cushion would be redesigned to resemble a squished Klingon starship, the edges of which held the visible air. In the middle, there was a beefy pouch with supports for primary cushioning. This concept would become a defining brand for Nike, especially in terms Nike Air Vapormax Mujer of establishing the company’s superiority in technology-driven design. The air wasn’t just visible either; you could poke the packet of gas and feel the bounce.

      Air Max shoes put the technology on display without offering too many clues about Adidas ZX Flux Femme how it worked. (It’s honestly just a polyurethane pouch filled with inert gas.) That simplicity remained key to the overall design. The original Nike Air Max I, designed by the now-legendary Air Max maestro Tinker Haven Hatfield, established a formula that would help Nike bring in billions of dollars in the decade after it was introduced.

      “The shoe was designed to breathe, be flexible and fit well but the fact it had the air window in the sole and the frame color around it meant it looked a lot different than other shoes in its day,” Hatfield told The Guardian a couple years ago, speaking about the Air Max line. “It was easy to recolor it and do it over and over again, it wasn’t overdesigned.”

      The evolution of the Air Max lineup hinged on a pretty straightforward set of design principles for the next decade. The sneaker was not only Adidas Gazelle Dam marketed as extra air-filled but also rather unique yet personalized, since each model came in multiple different colorways with new releases. Nike changed the shape and composition of the Air Max technology over the years, selling the public on Nike Air Huarache Womens the feigned innovation that came with each subsequent generation of Air Max sneakers.

      That said, the principle of air cushioning being a one-size-fits-all solution to comfort and performance is pervasive in the company’s marketing strategy. The “Strangely scientific” tagline in this 1994 commercial for Air Max 2.

    • sooo has written a new blog article "Adidas NMD Mujer" 04.19.2018

      By the greedy ‘80s, the Air Force 1 and original Air Jordan sneakers had taken over the world of basketball. Nike had also cultivated its image as an edgy brand—so much so that after the NBA banned the original Air Jordans for not meeting its coloring guidelines, Nike actually paid Michael Jordan’s fines as long as he kept wearing them on the court. But the company continued to innovate and take Nike Air technology to new levels.

      Nike became a billion dollar company in 1986, around the same time that it was putting the finishing Asics Gel Quantum 360 Femme touches on a massive upgrade to its line of air-cushioned shoes. The following year, the company released the Air Max 1 running shoe, featuring a much larger air pouch and a little window into the cushion on the side of the heel.

      This involved a little bit Nike Air Max 2016 Womens of reengineering. What had been a thin, foot-shaped container for the air cushion would be redesigned to resemble a squished Klingon starship, the edges of which held the visible air. In the middle, there was a beefy pouch with supports for primary cushioning. This concept would become a defining brand for Nike, especially in terms of establishing the company’s superiority in technology-driven design. The air wasn’t just visible either; you could poke the packet of gas and feel the bounce.

      Air Max shoes put the technology on display without offering too many clues about how it Adidas NMD Mujer worked. (It’s honestly just a polyurethane pouch filled with inert gas.) That simplicity remained key to the overall design. The original Nike Air Max I, designed by the now-legendary Air Max maestro Tinker Haven Hatfield, established a formula that would help Nike bring in billions of dollars in the decade after it was introduced.

      “The shoe was designed to breathe, be flexible and fit well but the fact it had the air window in the sole and the frame color around it meant it looked a lot different than other shoes in its day,” Hatfield told The Guardian a couple years ago, speaking about the Air Max line. “It was easy to recolor it and do it over and over again, it wasn’t overdesigned.”

      The evolution of the Air Max lineup hinged on a pretty straightforward set of design principles for the next decade. The sneaker was not only marketed as extra air-filled but also rather unique yet personalized, since each model came in multiple different colorways with new releases. Nike changed the shape and composition of the Air Max technology over the years, selling the public on the feigned Asics Gel Lyte 5 Womens innovation that came with each subsequent generation of Air Max sneakers.

      That said, the principle of air cushioning being a one-size-fits-all solution to comfort and performance is pervasive in the company’s marketing strategy. The “Strangely scientific” Nike Air Max 90 Dames tagline in this 1994 commercial for Air Max 2.

    • sooo has written a new blog article "Adidas ZX Flux Dames" 04.19.2018

      By the greedy ‘80s, the Air Force 1 and original Air Jordan sneakers had taken over the world of basketball. Nike had also cultivated its image as an Nike Air Max 2017 Femme edgy brand—so much so that after the NBA banned the original Air Jordans for not meeting its coloring guidelines, Nike actually paid Michael Jordan’s fines as long as he kept wearing them on the court. But the company continued to innovate and take Nike Air technology to new levels.

      Nike became a billion dollar company in 1986, around the same time that it was putting the finishing touches on a massive upgrade to its line of air-cushioned shoes. The following year, the company released the Air Max 1 running shoe, featuring a much Nike Air Max Thea Femme larger air pouch and a little window into the cushion on the side of the heel.

      This involved a little bit of reengineering. What had been a thin, foot-shaped container for the air cushion would be redesigned to resemble a squished Klingon starship, the edges of which held the visible air. In the middle, Nike Air Max 90 Femme Noir there was a beefy pouch with supports for primary cushioning. This concept would become a defining brand for Nike, especially in terms of establishing the company’s superiority in technology-driven design. The air wasn’t just visible either; you could poke the packet of gas and feel the bounce.

      Air Max shoes put the technology on display without offering too many clues about how it worked. (It’s honestly just a polyurethane pouch filled with inert gas.) That simplicity remained key to the overall design. The original Nike Air Max I, Adidas Stan Smith Womens designed by the now-legendary Air Max maestro Tinker Haven Hatfield, established a formula that would help Nike bring in billions of dollars in the decade after it was introduced.

      “The shoe was designed to breathe, be flexible and fit well Adidas ZX Flux Dames but the fact it had the air window in the sole and the frame color around it meant it looked a lot different than other shoes in its day,” Hatfield told The Guardian a couple years ago, speaking about the Air Max line. “It was easy to recolor it and do it over and over again, it wasn’t overdesigned.”

      The evolution of the Air Max lineup hinged on a pretty straightforward set of design principles for the next decade. The sneaker was not only marketed as extra air-filled but also rather unique yet personalized, since each model came in multiple different colorways with new releases. Nike changed the shape and composition of the Air Max technology over the years, selling the public on the feigned innovation that came with each subsequent generation of Air Max sneakers.

      That said, the principle of air cushioning being a one-size-fits-all Adidas ZX Flux Femme Noir solution to comfort and performance is pervasive in the company’s marketing strategy. The “Strangely scientific” tagline in this 1994 commercial for Air Max 2.

    • sooo has written a new blog article "Adidas NMD Mujer" 04.19.2018

      By the greedy ‘80s, the Air Force 1 and original Air Jordan sneakers had taken over the world of basketball. Nike had also cultivated its image as an edgy brand—so much so that after the NBA banned the original Air Jordans for not meeting its coloring guidelines, Nike actually paid Michael Jordan’s fines as long as he kept wearing them on the court. But the company continued to innovate and take Nike Air technology to new levels.

      Nike Nike Air Zoom Pegasus 33 Mujer became a billion dollar company in 1986, around the same time that it was putting the finishing touches on a massive upgrade to its line of air-cushioned shoes. The following year, the company released the Air Max 1 running shoe, featuring a much larger Nike Air Max Thea Mujer Blancas air pouch and a little window into the cushion on the side of the heel.

      This involved a little bit of reengineering. What had been a thin, foot-shaped container for the air cushion would be redesigned to resemble a squished Klingon starship, the edges of which held the visible air. In the middle, there was a beefy pouch with supports for primary cushioning. This concept would become a defining brand for Nike, especially in terms of establishing the company’s superiority in technology-driven design. The air wasn’t just visible either; you could poke the packet of gas and feel the Adidas ZX 750 Mujer bounce.

      Air Max shoes put the technology on display without offering too many clues about how it worked. (It’s honestly just a polyurethane pouch filled with inert gas.) That simplicity remained key to the overall design. The original Nike Air Max I, Nike Cortez Mujer designed by the now-legendary Air Max maestro Tinker Haven Hatfield, established a formula that would help Nike bring in billions of dollars in the decade after it was introduced.

      “The shoe was designed to breathe, be flexible and fit well but the fact it had the air window in the sole and the frame color around it meant it looked a lot different than other shoes in its day,” Hatfield told The Guardian a couple years ago, speaking about the Air Max line. “It was easy to recolor it and do it over and over again, it wasn’t overdesigned.”

      The evolution of the Air Max lineup hinged on Adidas NMD Mujer a pretty straightforward set of design principles for the next decade. The sneaker was not only marketed as extra air-filled but also rather unique yet personalized, since each model came in multiple different colorways with new releases. Nike changed Nike Roshe Run Mujer Azul the shape and composition of the Air Max technology over the years, selling the public on the feigned innovation that came with each subsequent generation of Air Max sneakers.

      That said, the principle of air cushioning being a one-size-fits-all solution to comfort and performance is pervasive in the company’s marketing strategy. The “Strangely scientific” tagline in this 1994 commercial for Air Max 2.

    • sooo has written a new blog article "Nike Air Max Command Femme" 04.18.2018

      Like many soul-searching 1990s adolescents, I was obsessed with Nike Air Nike Air Presto Dames technology. I’d pore over the latest innovations, from visible forefoot air to tuned air to other types of air. I’d even buy used sneakers at the flea market and tear them apart to inspect the air. As my young brain developed and my understanding of biomechanics advanced, however, I came to a realization: Nike Air is bullshit.

      I’m not trying to say that Nike Air is useless. The gas-filled sacks of cushioning revolutionized the sneaker Adidas ZX Flux Damen Blumen world when it was introduced over 30 years ago. As a fashion statement alone, the introduction of Air Max helped to create a cottage industry of sneakerheads and collectors with closets full of unworn shoes. However, there’s very little real science—despite Nike commercials that say otherwise—supporting the idea that filling running shoes with pressurized air makes you a better athlete. Recent Nike Free RN Flyknit 2017 Damen research actually suggests the opposite.

      But even Nike itself now considers itself a marketing company. And its greatest act? Convincing anyone that Nike Air technology was more than a demonstration of Beaverton’s historically profitable and often deceptive brand-building prowess.

      It wasn’t always like this. Back in 1964, former University of Oregon runner Phil Knight and his former coach Bill Bowerman founded the company in order to Nike Air Presto Womens help the running community get access to the best shoes. They called it Blue Ribbon Sports (BRS), the nascent company started out as a distributor for Onitsuka Tiger. Apparently Bowerman sold most of the shoes out of his trunk at track meets.

      It didn’t take long for Knight—who was finishing up his MBA at Stanford—and Bowerman to realize they wanted to do their own thing. Bowerman had designed a cushioned running shoe that Onitsuka released Nike Air Max Command Femme in 1969 as the Tiger Cortez. Around the same time, though, he and Knight started working with a factory in Japan to produce their own line of sneakers. They called it Nike. And do you know what one of the first models was? The Nike Cortez.

      Onitsuka didn’t even realize Bowerman had repurposed the design until an official visited the old BRS warehouse in Los Angeles. Nevertheless, a court decided Nike Air Max 97 Damen that both companies could make the shoe. In effect, Knight and Bowerman were selling the same shoes to the same runners, except they’d replaced the Onitsuka logo with their own. A local student named Carolyn Davidson designed the “Swoosh,” and Nike paid her just $35. Over a decade later, Knight gave Davidson “a gold Swoosh ring embedded with a diamond… and an envelope containing Nike stock” for her work.

      And so, Nike’s tradition of Adidas ZX Flux Mujer clever marketing and borderline trickery had begun. Knight and Bowerman realized early on that they weren’t necessarily selling a unique product. They were selling an idea, too. The Swoosh, the athlete endorsements, the slogans—it all added up to a brand that encouraged people to believe in products rather than performance.

    • sooo has written a new blog article "Adidas Adilette Slides Damen" 04.18.2018

      Like many soul-searching 1990s adolescents, I was obsessed with Nike Air technology. I’d pore over the latest innovations, from visible forefoot air to tuned air to other types of air. I’d even buy used sneakers at the flea market and tear them apart to inspect the air. Nike Roshe Run Damen Blumen As my young brain developed and my understanding of biomechanics advanced, however, I came to a realization: Nike Air is bullshit.

      I’m not trying to say that Nike Air is useless. The gas-filled sacks of cushioning revolutionized the sneaker world when it was introduced over 30 years ago. As a fashion statement alone, the introduction of Air Max helped to create a cottage industry of sneakerheads and collectors with closets full of unworn shoes. However, there’s very little real science—despite Nike commercials that say otherwise—supporting the idea that filling running shoes with pressurized air makes you a better athlete. Recent research actually suggests the opposite.

      But even Nike itself now considers itself a marketing company. And its greatest act? Convincing anyone that Nike Air technology was more than a demonstration of Nike Air Max Thea Womens Beaverton’s historically profitable and often deceptive brand-building prowess.

      It wasn’t always like this. Back in 1964, former University of Oregon runner Phil Knight and his former coach Bill Bowerman founded the company in order to help the running community get access to the best shoes. They called it Blue Ribbon Sports (BRS), the nascent company started out as a distributor for Onitsuka Tiger. Apparently Bowerman sold most Nike Air Presto Femme of the shoes out of his trunk at track meets.

      It didn’t take long for Knight—who was finishing up his MBA at Stanford—and Bowerman to realize they wanted to do their own thing. Bowerman had designed a cushioned running shoe that Onitsuka released in 1969 as the Tiger Cortez. Around the same time, though, he and Knight started working with a factory in Japan to produce their own line of sneakers. They Adidas Adilette Slides Damen called it Nike. And do you know what one of the first models was? The Nike Cortez.

      Onitsuka didn’t even realize Bowerman had repurposed the design until an official visited the old BRS warehouse in Los Angeles. Nevertheless, a court decided that both companies could make the shoe. In effect, Knight and Bowerman were selling the same shoes to the same runners, except they’d replaced the Onitsuka logo with their own. A local student Asics Gel Quantum 360 Femme named Carolyn Davidson designed the “Swoosh,” and Nike paid her just $35. Over a decade later, Knight gave Davidson “a gold Swoosh ring embedded with a diamond… and an envelope containing Nike stock” for her work.

      And so, Nike’s tradition of clever marketing and borderline trickery had begun. Knight and Bowerman realized early on that they weren’t necessarily selling a unique product. They were selling Asics Gel Lyte 3 Womens an idea, too. The Swoosh, the athlete endorsements, the slogans—it all added up to a brand that encouraged people to believe in products rather than performance.

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